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NEW QUESTION # 48
What is the primary purpose of the Campaign Execution to Opportunity OMBP in Oracle Fusion Cloud CX Marketing?
Answer: B
Explanation:
The Campaign Execution to Opportunity OMBP in Oracle Fusion Cloud CX Marketing focuses on converting marketing efforts into sales opportunities. Its primary purpose is to personalize campaign content and offers based on customer segments.
Personalization: Uses customer data (e.g., behavior, demographics) to tailor content, increasing relevance and engagement.
Outcome: Drives higher conversion rates by targeting the right audience with the right message, leading to opportunities.
Option A (No Segmentation): Segmentation is essential, not eliminated.
Option B (Full Automation): Campaigns require human oversight for strategy, not just automation.
Option C (Analytics): Analytics support the process but aren't the primary purpose.
Oracle Fusion CX Marketing documentation, like "Campaign Management Guides," highlights personalization as the core driver of this OMBP.
NEW QUESTION # 49
What is the primary function of the Available to Promise (ATP) process in Oracle Fusion Cloud SCM?
Answer: C
Explanation:
The Available to Promise (ATP) process in Oracle Fusion Cloud SCM ensures reliable order fulfillment. Its primary function is to ensure product availability commitments based on inventory and supply constraints.
Process: Calculates available stock and supply (e.g., on-hand inventory, planned production) against demand to provide accurate delivery promises.
Benefit: Enhances customer trust with realistic commitments.
Option A (No Forecasting): ATP relies on forecasts, not eliminates them.
Option C (Payments): Unrelated to supplier payments.
Option D (Same-Day): Not feasible for all orders; focuses on accuracy.
Oracle Fusion Cloud SCM documentation, like "Order Management Guides," details ATP's role in availability commitments.
NEW QUESTION # 50
What is the primary purpose of the Production Order to Cost Update OMBP in Oracle Fusion Cloud SCM?
Answer: D
Explanation:
The Production Order to Cost Update OMBP (Operational Management Business Process) in Oracle Fusion Cloud SCM focuses on integrating production activities with cost tracking. Its primary purpose is to provide accurate cost calculations for better decision-making.
Functionality: This process captures costs (e.g., materials, labor, overhead) from production orders and updates them in the system, ensuring financial accuracy.
Impact: Accurate cost data supports strategic decisions, such as pricing, budgeting, and profitability analysis, by reflecting true production expenses.
Option A (Financial Benefits): While cost updates contribute to financial clarity, "immediate benefits" overstates the purpose; accuracy is the focus.
Option C (CRM): Unrelated to customer relationship management, which is a CX function.
Option D (Automation): Focuses on cost updates, not full production automation.
Oracle Fusion Cloud SCM documentation, such as "Cost Management Guides," emphasizes accurate cost tracking for decision-making in this OMBP.
NEW QUESTION # 51
What is the primary function of the Supplier Portal in Oracle Fusion Cloud CX?
Answer: B
Explanation:
The Supplier Portal in Oracle Fusion Cloud CX (and SCM) facilitates supplier interactions. Its primary function is to allow suppliers to manage purchase orders and invoices in real time.
Capabilities: Suppliers can view, update, and submit purchase orders and invoices directly, improving efficiency and transparency.
Benefit: Streamlines procurement and payment processes.
Option A (Contracts): Contract creation is separate from portal functions.
Option B (No Collaboration): Enhances collaboration, not eliminates it.
Option C (Analytics): Analytics may be available but aren't the primary focus.
Oracle Fusion Cloud CX and SCM documentation, like "Supplier Portal Guides," supports this function.
NEW QUESTION # 52
Which KPI helps evaluate the success of the campaign in driving business outcomes for the Campaign Execution to Opportunity OMBP in Oracle Fusion Cloud CX Marketing?
Answer: D
Explanation:
The Campaign Execution to Opportunity OMBP aims to turn marketing campaigns into sales opportunities. The KPI that evaluates its success in driving business outcomes is Average Campaign Cost per Won Opportunity, as it measures financial return on investment (ROI).
Definition: Calculates the cost of the campaign divided by the number of opportunities won, showing cost-efficiency and business impact.
Business Outcome Focus: Links marketing spend to tangible sales results, a critical measure of success.
Option A (Historical Review): Useful for planning, not evaluating outcomes.
Option C (Social Engagement): Tracks engagement, not business results.
Option D (Campaign Reach): Measures exposure, not conversions or ROI.
Oracle Fusion CX Marketing documentation, like "Campaign Management Guides," highlights cost-per-opportunity as a vital KPI for ROI assessment.
NEW QUESTION # 53
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